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Posts Tagged: brewer street

CALLING ALL FASHIONISTAS – here’s a cocktail for London Fashion Week

Cocktails and fashion go hand in hand – they’re both stylish, glamorous, and more often than not try to outdo each other on the crazy presentation.

So it only makes sense that we have some sort of offer available for all those in the Fash Pack who will be trotting around Soho in their high heels and crazy headwear – after all, this year London Fashion Week 15 is being held in the Brewer Street car park no less – a mere stone’s throw from our door!

We thought about it, and decided there really could be no better cocktail than the classic Espresso Martini. After all, it was invented by El Camion bartender Dick Bradsell when, some time ago, a model came in and asked for a drink that was going to ‘wake me up, and then f**k me up’. Since then, this boozy, caffeinated libation has been keeping drinkers alert (and then getting them sozzled), and is a firm favourite.

So our London Fashion Week cocktail is going to be an Espresso Martini made with Absolut vodka. We’re going to be selling them for £7 during the week and then we’ll be having a party on Friday, where we’ll be selling them for merely £5 to anyone with a London Fashion Week pass. To tempt you a little more, here’s a picture of our very own Matt modelling the Absolut Espresso…
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So, whether you need waking up, f***ing up, or both – bring your London Fashion Week pass and we’ll see you for drinkies!

A Sneaky Peek at a New Cocktail… the Chilipinarita!

You may or may not realise, but there are some exciting happenings at El Camion HQ at the moment. One of these things to watch out for is a brand new revamp of our cocktail list, currently being worked on by the lovely Bea Bradsell and her crew of mixology maestros.

Now, we’re not giving too much away just yet, but we can reveal that THIS will be one of the new drinks available. In fact, you can already order it, as it’s been gracing our Specials Board!

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Here we have Chilipinarita, seen alongside one of our banging burritos. Keep your eyes peeled for its appearance in The Mail online, too! And if you want to know what’s in it… well, you’ll just have to come and taste, won’t you!

El Camion: A Child of Soho!

El Camion has been proudly part of the fabric of Soho for five years now and on Brewer Street we have found our spiritual home. But what is this magical place we have become part of? What is it about this Soho spirit that now flows through our tequila-coursing veins?

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Soho has always had animals inhabiting it – it does now and it did back in the 16th century when it was just farmland. Sometime in the swinging sixties (the 1660s) the Earl of Leicester built a mansion on Leicester Square, making it the most fashionable address in London. Dignitaries, royals, playwrights and other VIPs flocked to the area to party and the rich used the surrounding acres as hunting ground. The hunting cry, ‘Soohoo!’ was, alas, what gave Soho its name.

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Later that century, city overcrowding meant that building the Soho land began. The street on which we dwell – Brewer Street – was once called Wells Street but then became home to two breweries, and the name followed. You see, our reputation as a drinking den was inevitable – it’s the street! It’s ingrained in our nature.

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Add in a couple of bookshops, strip joints, cafés and a sprinkling of sex shops, and we’re in the place we call home. Looking at the history, Soho has long been the favoured place for debauchery – why change an institution? If it ain’t broke, don’t fix it. All hail the mighty Soho! We’ll drink to that.