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Posts Tagged: beefeater gin

World Gin Day with Beefeater Gin!

There seems to be a International day for anything and everything these days. There is a Chocolate-Covered Cherries Day, a Toothache Day and a Step In A Puddle and Splash Your Friends Day.

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However, Saturday 13th June 2015 is the seventh annual WORLD GIN DAY! Now, HERE is a day we can get on board with.

World gin day

Gin has come a long way since its roots in Holland in the Middle Ages as a medicinal product to treat gout and stomach complaints. It still can be used as an aid to treat conditions, such as heartache, sense of humour failure and lame parties, but usually nowadays it is to be enjoyed for leisure and with pleasure.

The house gin at El Camion is the mighty Beefeater London Dry Gin, which is the most globally awarded gin of the last 10 years. Ever since it won its first Gold Medal at the International Exhibition of 1873, it has won more awards than any other gin.

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Why do we like it? It’s tasty!

We like it for a lot of reasons. First off, any gin that calls itself ‘London Dry Gin’ can actually be produced anywhere. Beefeater is the only major premium gin that is still distilled in London. It is handcrafted in its Kennington distillery, using the same recipe that James Burrough created in the 1800s. The recipe is THAT good!

Secondly, it’s got a great name. No, it doesn’t mean that James Burrough had an insatiable appetite for Picadillo Beef Burritos (although if he’d tasted one, he probably would have). The gin was named after the Beefeaters – the yeoman warders who have always stood watch at the Tower of London. This gin is London though and through. ‘Maybe it’s because I’m a Londoner?!’

And finally, it goes great in cocktails. It’s a crisp, clean gin with a well-balanced flavour, which comes from 100% natural botanicals, including juniper, coriander and citrus peels. Its light freshness mixes well without being too perfumed and overpowering and it still retains complexity that gives depth to a cocktail. Gimme that gin!

 

So, on World Gin Day this Saturday, we shall be partaking in the celebrations by mixing up a storm of gin cocktails using Beefeater and other favourite gins of ours, including Beefeater 24, Hendricks, Monkey 47, Plymouth, Portobello Road and Sipsmith. We just hope that Sunday 14th June 2015 is World Bed Day.

 

http://worldginday.com

http://www.beefeatergin.com