El Camion has been proudly part of the fabric of Soho for five years now and on Brewer Street we have found our spiritual home. But what is this magical place we have become part of? What is it about this Soho spirit that now flows through our tequila-coursing veins?
Soho has always had animals inhabiting it – it does now and it did back in the 16th century when it was just farmland. Sometime in the swinging sixties (the 1660s) the Earl of Leicester built a mansion on Leicester Square, making it the most fashionable address in London. Dignitaries, royals, playwrights and other VIPs flocked to the area to party and the rich used the surrounding acres as hunting ground. The hunting cry, ‘Soohoo!’ was, alas, what gave Soho its name.
Later that century, city overcrowding meant that building the Soho land began. The street on which we dwell – Brewer Street – was once called Wells Street but then became home to two breweries, and the name followed. You see, our reputation as a drinking den was inevitable – it’s the street! It’s ingrained in our nature.
Add in a couple of bookshops, strip joints, cafés and a sprinkling of sex shops, and we’re in the place we call home. Looking at the history, Soho has long been the favoured place for debauchery – why change an institution? If it ain’t broke, don’t fix it. All hail the mighty Soho! We’ll drink to that.